Summary.

When I was in school, I wanted to be a writer or a lawyer. Thankfully, I decided to take the altruistic route into advertising. For 15 years, I’ve carved out a space for myself as a strategic-minded copywriting leader in Toronto advertising. From TV to radio, online, OOH, experiential, CRM and Shopper, I know how to engage an audience both from a direct and mass perspective. At this point in my career I am a CRM and Shopper marketing expert, and a certified Gen AI afficionado. Plus, I just authored a children’s book – ask me about the joys of self-publishing!

Certifications.

Artificial Intelligence — BrainStation — May 2024 

• Prompt engineering techniques, Gen AI workshops, strategic use of AI in business, practical creative uses of AI

Work experience.

Creative Director – Cossette (Perm full-time) May 2024 – Present

  • Creative lead on the TD bank business, specializing in 1:1

  • Manage a team of 10 writers and art directors

Associate Creative Director, Copy – Loblaw Agency (Contract full-time) Jul 2023 – May 2024

  • Created digital and integrated campaigns for all things Loblaw, with a focus on PC control brands, PC Optimum, and no frills.

  • Creative lead on PC Optimum, supported on other PC brands

Mother, Creator of Life (Maternity leave)                            Mar 2022 – Jul 2023

One master project that included the creation of a human life, nurturing growth and nutrition for a team of juniors, and cultivating learning opportunities 24 hours a day, 7 days a week.

Creative Director, Copy – Junction59 (Contract full-time)          Jul 2021 – Mar 2022

  • Created digital campaigns for clients including TELUS, SiriusXM, and Honda.

  • Managed team of creatives and won new projects for the team.

Senior Copywriter – GUT Agency (Contract full-time)              Apr 2021 – Jul 2021

Created 360 campaigns for Tim Hortons along with an AD partner.

Associate Creative Director – 6degrees Integrated (Permanent full-time)  2018 – 2020

  • Won a CMA award for my work on Tim Hortons.

  • Creative lead on Canopy Growth, Tim Hortons, Henkel, Weston, Green Giant.

  • Responsible for managing a team of writers and art directors.

  • Specialized in in-store, digital and experiential.

Senior Writer – Traffik Group (Permanent full-time)                                    2016 – 2018

  • Shopper/Integrated agency experience.

  • Worked on integrated campaigns, big ideas, online videos, print, DM and XM creative.

  • Creative lead on Cadillac Fairview.

  • Worked on a breadth of other in-house clients to grow our scope of work.

 

Copywriter – Cossette (Permanent full-time)                                                  2013 – 2016

  • Won an Applied Arts award for my work on McDonald’s.

  • Clients included multiple General Mills brands, TELUS, SickKids, Intact Insurance, Egg Farmers of Canada and McDonald’s.

 

Copywriter – Fuse Create (Permanent full-time)                                                   2013

  • Worked on variety of digital and integrated campaigns.

  • Clients included Kruger, Interac, Michael Garron Hospital and Equifax.

 

Copywriter – Proximity BBDO (Permanent full-time)                    2011 – 2013

  • Won a CMA Award for my CRM work on BlackBerry.

  • Main clients included Spin Master, Rogers, BlackBerry, Monster, Mars, SiriusXM, and RBC.

Copywriter – Hostopia (Permanent full-time)                      Mar 2010 – Apr 2011

Wrote search-optimized copy for client websites.

Working and travelling abroad                                                         2007 – 2010   

South Korea, Australia, New Zealand, the UK, Indonesia, Thailand, Samoa.

Copywriter/Content Coordinator – Hostopia (Contract full-time)         2007

Website content development for small to medium-sized businesses.

Education.

 

B.A. Degree – McMaster University

9/2004 – 5/2007

Hamilton, Canada

Graduated with major in English.

B.A. Degree (partial) – York University, Collège Glendon

9/2003 – 5/2004

Toronto, Canada

Began a degree program in Psychology, taken entirely in French.