Egg Farmers of Canada - #WakeUpToYellowThis social-and-experiential-first campaign was all about getting Canadians to start each day with the positivity of yellow and the natural goodness of eggs. To achieve this, we colour drenched everything in bright yellow, and brought the goodness of eggs to Blue Monday; the supposed “most depressing day of the year”.
Social videos.
Through yellow colour-drenching, and the help of a very adorable 6-month-old baby, we highlighted the natural goodness of eggs, and why Canadians should enjoy them more often.
Experiential.
